協會簡介 Brochure

社團法人台灣連鎖加盟促進協會是台灣地區,最專業、規模最大的連鎖加盟產業公協會,目前已有350 家會
員企業,涵蓋110 個業種,20萬家店舖數與100 萬名以上的從業人員,年產值逾新台幣1 兆元,對台灣地區
經濟提昇與就業機會的提供具有重大貢獻。

We are the largest and most experienced chain and franchise promotion organization in Taiwan. Currently
we have over 350 members in 110 franchise sectors, operating more than 200,000 units with over one million
employees, generating up to NT 1 trillion annually. Our members play a pivotal role behind Taiwan’s
economic growth and job opportunities.
 

緣起 Origin

台灣產業結構90%以上由中小企業組成,連鎖加盟產業亦不例外。由於產品與業態創新不斷,旺盛的創業
家精神,使台灣有超過兩千個連鎖品牌,密度高居世界第一。有鑑於積極發聲,爭取資源協助產業發展及
經驗交流需要,台灣自創連鎖品牌業者於1995 年12 月18日正式成立「社團法人台灣連鎖加盟促進協會」。

Over 90% of Taiwan’s economy is composed of mostly small and medium business companies. A large
portion of these companies make up Taiwan’s chain and franchise industry. This industry is fueled by
constant innovation along with family spirit that makes Taiwan one of the world’s most dense chain and
franchise market with over 2000 different brands. On December 18, 1995 the“Association of Chain and
Franchise Promotion, Taiwan” was founded and Mr. Lee Ching-chin was elected as Chairman, officially
bringing the franchise service into a new milestone.
 

宗旨 Purpose

台灣連鎖品牌長期耕耘打底,累積成功經營模式,建立豐厚產業基礎。本會希以此基礎加強協助連鎖加盟產
業茁壯,提升連鎖加盟業者經營實力,厚植台灣下一階段經濟發展力量。

With experience from the past and moving into the future, Taiwan chain and franchise brands have established
a successful business model as well as a well-built industrial foundation. Based on the current success and
experiences, we wish to provide improved support to the growth of chainand franchise industry. It is our
intention to enhance the business ability of our members and to enhance the future development power
of Taiwan’s economy.

 

使命 Objectives

本會自1995 年成立以來,以服務會員並促進業者交流與共同成長、促使加盟業者經驗交流、吸收新知為使命,
並結合專家及政府力量,以促進連鎖加盟事業之健全發展為努力目標。冀透過協會力量,提供產業業者最完整
的經營輔導機制,增加就業機會並帶動台灣經濟發展。

Since our association was established in 1995, we have spared no efforts to live up to our objectives of
rendering all available services to members and boosting interchanges among them. We have tried hard to
help members to keep up on the latest trends by absorbing up-to-date knowhow. As an encouraging result,
all members have developed themselves into sound franchising systems under the integral supporting and
guiding mechanism of the Association.
 

願景 Mission

本會所舉辦之國際連鎖大展為亞洲最大的專業展覽,透過展覽的運作,已與各國友會建立交流平台。未來,
本會將著眼於透過此一國際交流平台,有效協助會員品牌,躍上國際舞台,讓華人品牌,在全世界發光發熱!

As one of Asia’s largest chain and franchise associations, ACFPT has been able to help promote and
perform exchanges with other international chain and franchise associations. These exchanges have helped
Taiwan’s chain and franchise companies become more internationally recognized and build their brands
that can compete in the worldwide.
 

服務項目
展覽 Exhibition

本會舉辦台灣地區最專業、亞洲規模最大的國際連鎖加盟大展。並號召新加坡、馬來西亞、澳門及其他等各國友會與
廠商參展,深受國際好評。

We have hosted a number of such large-scale events that have been known for being some of the largest
and most professional international franchise exhibition. We will also contact other fellow associations
around the world to join the exhibition. The fruits attained in the international exhibition embody partly
our efforts to guide franchisors into perpetuity and into the leading position in the world.
 

國際考察 International Markets

積極舉辦亞洲及已開發市場之國際觀摩考察活動,協助會員公司以最短時間瞭解海外市場,帶領會員開發國
際新市場。

We have promptly designed and arranged on-the-spot learning programs for members, and assist
them to developed markets in the international markets. Members have closely teamed up with
their foreign counterparts in inter-visits, data exchange and bringing foreign companies into Taiwan
markets or elsewhere in close cooperation, and guiding members on how to develop new markets.
 

國際研討會International Workshops

針對現今市場導向舉辦「連鎖加盟知識經濟論壇」,聘請國內外專家學者,分析各國連鎖加盟產業最新的發
展現況與未來成長趨勢。

We keep our members up with the current market trends by hosting workshops. These workshops are
meant to keep our members informed with the latest information and teach them recent market developments
for both the domestic and the international markets.
 

教育訓練 Education and Training

協助個別企業申請政府資源,針對企業內部訓練,舉辦各項教育訓練。歷屆班次包含「連鎖加盟高階策略研
究班」、「門市店長班」、「連鎖加盟產業高階經營管理總裁精進班」... 等。

Education and training represents the very key to sound entrepreneurial growth. This is exactly the role we
play. The workshops that we provide have some of the finest and most talented teachers from the chain
and franchise industry. We have hosted numerous education and training workshops, such as “Chain and
Franchise Strategies”, “Retail Store Management” and “Chain and Franchise Management”.
 

異業策略聯盟 Industry Strategic Branches

自1997 年起,本會於台北、台中、台南及高雄分別成立地方分會,除加深會員間情誼,更提供彼此間交流
學習機會,定期聚會並分享經營經驗,成為一個自我成長的機制。

We also established 4 branches in Taipei, Taichung, Tainan and Kaohsiung up to 2010. With these branches
there are regular meetings held for the member franchisors to share their business experiences. By doing this,
they will then become a self-growing system.
 

會員聯誼 Member Workshops

協會每月定期舉辦會員聯誼活動。以不同型態活動滿足會員吸收新知,主要內容包含專家講座、業界座談、
展覽觀摩以及聚餐聯誼等,深獲會員公司熱情支持。

We positively promote an exchange of information and experiences between our members regularly on a
monthly base by conducting workshops. Such activities include dinners, trips to local business and many
other types of activities that will benefit our members.
 

加盟總部經營輔導 Franchisors Support

提供業者及大眾加盟諮詢及經營輔導,同時整合產官學界,配合顧問群專業群,提供專業know-how 與實務
經驗輔導。

Consistently, we plays the very key role in passing experiences and know-how onto the next generations
through rendering franchise consultation and guiding support in business administration.
 

產業資訊提供 Industry Information

協會提供『連鎖加盟服務網』、『連鎖加盟資訊展示區及圖書庫』、國內外『廠商DM及書刊』及『會員電
子報』等服務,內容包括協會及會員活動訊息、政府專案資源訊息、強化加盟總部資料蒐集,締造協會與同
業、會員間友善的互動。

We keep our members up to date with the latest information containing the chain and franchise market.
We have also furthered our strength by continuously updating our website functions and platforms.
Through e-journals, we have kept our members up-to-the-minute with our most recent activities.
 

海峽兩岸連鎖服務中心 Cross-Strait Franchise Business Center

為強化海峽兩岸連鎖業者互動交流,協助台灣品牌發展大中華市場,社團法人台灣連鎖加盟促進協會於2009
年在上海成立「海峽兩岸連鎖服務中心」,提供會員跨海服務,協助會員快速熟悉大陸市場,降低摸索期及學
習成本,期盼未來兩岸連鎖加盟事業發展更攀高峰。

In 2009, ACFPT set up the “Cross-Strait Franchise Business Center” in Shanghai, China to help our members
with brand development in the Chinese market. This center also provides members with overseas service and
knowledge of local laws, tax codes, renting an office, local market studies and local expertise. By opening up
this center, our members can take full advantage of the intermediary expertise that we give them to help
promote their Taiwan brand.

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