員企業，涵蓋110 個業種，20萬家店舖數與100 萬名以上的從業人員，年產值逾新台幣1 兆元，對台灣地區
We are the largest and most experienced chain and franchise promotion organization in Taiwan. Currently
we have over 350 members in 110 franchise sectors, operating more than 200,000 units with over one million
employees, generating up to NT 1 trillion annually. Our members play a pivotal role behind Taiwan’s
economic growth and job opportunities.
經驗交流需要，台灣自創連鎖品牌業者於1995 年12 月18日正式成立「社團法人台灣連鎖加盟促進協會」。
Over 90% of Taiwan’s economy is composed of mostly small and medium business companies. A large
portion of these companies make up Taiwan’s chain and franchise industry. This industry is fueled by
constant innovation along with family spirit that makes Taiwan one of the world’s most dense chain and
franchise market with over 2000 different brands. On December 18, 1995 the“Association of Chain and
Franchise Promotion, Taiwan” was founded and Mr. Lee Ching-chin was elected as Chairman, officially
bringing the franchise service into a new milestone.
With experience from the past and moving into the future, Taiwan chain and franchise brands have established
a successful business model as well as a well-built industrial foundation. Based on the current success and
experiences, we wish to provide improved support to the growth of chainand franchise industry. It is our
intention to enhance the business ability of our members and to enhance the future development power
of Taiwan’s economy.
Since our association was established in 1995, we have spared no efforts to live up to our objectives of
rendering all available services to members and boosting interchanges among them. We have tried hard to
help members to keep up on the latest trends by absorbing up-to-date knowhow. As an encouraging result,
all members have developed themselves into sound franchising systems under the integral supporting and
guiding mechanism of the Association.
As one of Asia’s largest chain and franchise associations, ACFPT has been able to help promote and
perform exchanges with other international chain and franchise associations. These exchanges have helped
Taiwan’s chain and franchise companies become more internationally recognized and build their brands
that can compete in the worldwide.
We have hosted a number of such large-scale events that have been known for being some of the largest
and most professional international franchise exhibition. We will also contact other fellow associations
around the world to join the exhibition. The fruits attained in the international exhibition embody partly
our efforts to guide franchisors into perpetuity and into the leading position in the world.
國際考察 International Markets
We have promptly designed and arranged on-the-spot learning programs for members, and assist
them to developed markets in the international markets. Members have closely teamed up with
their foreign counterparts in inter-visits, data exchange and bringing foreign companies into Taiwan
markets or elsewhere in close cooperation, and guiding members on how to develop new markets.
We keep our members up with the current market trends by hosting workshops. These workshops are
meant to keep our members informed with the latest information and teach them recent market developments
for both the domestic and the international markets.
教育訓練 Education and Training
Education and training represents the very key to sound entrepreneurial growth. This is exactly the role we
play. The workshops that we provide have some of the finest and most talented teachers from the chain
and franchise industry. We have hosted numerous education and training workshops, such as “Chain and
Franchise Strategies”, “Retail Store Management” and “Chain and Franchise Management”.
異業策略聯盟 Industry Strategic Branches
We also established 4 branches in Taipei, Taichung, Tainan and Kaohsiung up to 2010. With these branches
there are regular meetings held for the member franchisors to share their business experiences. By doing this,
they will then become a self-growing system.
會員聯誼 Member Workshops
We positively promote an exchange of information and experiences between our members regularly on a
monthly base by conducting workshops. Such activities include dinners, trips to local business and many
other types of activities that will benefit our members.
加盟總部經營輔導 Franchisors Support
Consistently, we plays the very key role in passing experiences and know-how onto the next generations
through rendering franchise consultation and guiding support in business administration.
產業資訊提供 Industry Information
We keep our members up to date with the latest information containing the chain and franchise market.
We have also furthered our strength by continuously updating our website functions and platforms.
Through e-journals, we have kept our members up-to-the-minute with our most recent activities.
海峽兩岸連鎖服務中心 Cross-Strait Franchise Business Center
In 2009, ACFPT set up the “Cross-Strait Franchise Business Center” in Shanghai, China to help our members
with brand development in the Chinese market. This center also provides members with overseas service and
knowledge of local laws, tax codes, renting an office, local market studies and local expertise. By opening up
this center, our members can take full advantage of the intermediary expertise that we give them to help
promote their Taiwan brand.